Being home. It’s the new going out. It’s a phenomenon known as cocooning – trend forecaster Faith Popcorn coined the term in 1981 describing it as ‘the need to protect oneself from the harsh, unpredictable realties of the world’. Not surprisingly during a recession we want to seek comfort. We want to cocoon at home.
And if cocooning is about feeling good, then let’s dress to feel good. Because our clothes are a way to express ourselves. They can change or enhance our mood. Take our Jumpsuit, it’s a beautiful way to feel relaxed and elegant. Our Slip Dress feels divine and is the LBD of nights in. And our Classic PJ top and pants feel cool and sophisticated.
Cocooning. Even the word makes us want to hurry home.