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Leaping into pyjamas – my year as an entrepreneur

I’m fascinated by how customers fall in love with something about a brand. I’ve worked for, and helped grow, a number of brands and I’m continually trying to make sense of that elusive thing that makes one brand more inspiring than another. I’ve always known that one day I would try to create a brand myself, from nothing. And yet it took until I’d been working in the industry for over twenty years before I finally had the courage to take the plunge, to leave a well-paid job and the luxury and security of a monthly salary.  I felt like I was venturing into very risky uncharted territory as I put everything I had into my idea. As I reflect...

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