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Wake up to the stripe

Stripes never go out of style. But this season they are more on trend than ever. It’s easy to see why. Whatever you’re wearing, add a stripe and you’ll instantly feel put together (it’s the simplest fashion trick in the book). And feeling good is what we’re all about. It’s no accident that when we come home in the evening and peruse our loungewear options, our hand always hovers over our favourite Grace modal pants in a triple pin stripe. Let’s talk about that triple pin stripe. The sharpness of the stripe combines with the softness of the fabric to create something deliciously comfortable but effortlessly stylish. Slip into these and you’re ready for the evening to begin. Our soft...

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Natural fibres. Luxuriously soft. And good for you too.

When we wax lyrical about natural fibres, it’s because they are simply more comfortable and luxuriously soft than synthetic. But there’s more to it than that. They might just be the key to our wellbeing as well. Natural fibres are breathable. Of course that means you don’t get sweaty when you’re asleep. And you don’t stay damp for the rest of the night. In fact, The National Sleep foundation recommends ‘being strategic about what your sleep attire is made of’ as it ‘can help regulate your body temperature during the night, which, in turn, can promote better slumber.’ Many natural fibres are antibacterial which means they will prevent skin irritations. And because they are hypoallergenic they are gentle on sensitive skins. Natural fibres are...

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Leaping into pyjamas – my year as an entrepreneur

I’m fascinated by how customers fall in love with something about a brand. I’ve worked for, and helped grow, a number of brands and I’m continually trying to make sense of that elusive thing that makes one brand more inspiring than another. I’ve always known that one day I would try to create a brand myself, from nothing. And yet it took until I’d been working in the industry for over twenty years before I finally had the courage to take the plunge, to leave a well-paid job and the luxury and security of a monthly salary.  I felt like I was venturing into very risky uncharted territory as I put everything I had into my idea. As I reflect...

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