Behind the scenes at the photoshoot

We’ve just finished the photoshoot for our SS115 range (spoiler alert: we have some beautiful prints, ice cool pastels and sumptuous knits that will be just the thing for lazy summer evenings).

But back to the photoshoot… it’s always a hectic day and this was no different.

We’re a small company and we rely on friends to help out so we were delighted that our photographer, Joe Miles had found us space in Birmingham City University. But that meant we needed to get rails, steamers, props, shoes, laptops and of course all the samples into Helen’s mini and set off through the London traffic. A mere 4 ½ hours later and we were ready to set up. It’s a spring summer shoot so we wanted a light airy feel but the room had no windows…. finally we got the perfect lighting (we’re sticklers for detail).

Undeterred by the delays and hiccups, we could finally begin the shoot.

We can’t wait for you to see the results when we launch SS115. But in the meantime, here are just a few behind the scenes photos of the day.

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